US Hispanic Chamber Will Track Politicians Spending in Hispanic newspapers

US Politicians Media Budgets Do Not Reflect An Interest In Hispanic Vote, Says US Hispanic Chamber

USHCC Launches Initiative to Track Spanish Political-Ad Spending

The United States Hispanic Chamber of Commerce (USHCC) announced a new initiative to track and analyze Spanish-language political ad spending in 10 top target states leading up to the November elections.

Using comprehensive data on Hispanic media advertising from Kantar Media’s CMAG, the Speak Our Language project will both showcase the campaigns with a strong level of commitment to Spanish-language media and highlight those who ignore this demographic with their paid advertising.

CMAG’s research shows that overall, 0 percent went to Hispanic newspapers.

At the same time, the percentage of the electorate that is Hispanic continues to grow.

In 2008, 40 percent of all new voters were Hispanic. In 2012, the number of registered Hispanic voters is expected to exceed 14 million.

KEY FACTS ABOUT HISPANIC VOTERS

New Jersey’s Hispanic population is the seventh-largest in the nation. Nearly 2 million Hispanics reside in New Jersey. There are 588,000 eligible Hispanic voters in New Jersey, a state of less than 4 million eligible voters.

50.5 million: Number of Latinos in the United States (out of 308.7 million people)

16: Percentage of the total U.S. population in 2010 that was Latino.

29: Projected percentage of the U.S. population that will be Latino in 2050.

43: Percent increase since the 2000 census of the Latino population in the United States, according to the 2010 census.

14 million: Projected number of registered Hispanic voters in 2012.

21: Percentage of the population of swing-state Florida is Hispanic.

17: Percentage of potential voters in swing-state Colorado that is Hispanic.

14 million: Projected number of registered Hispanic voters in 2012.